I produced the first ever 10x10 Fashion Exhibition during the Helsinki Design Week in September 2017.
We transformed the Valssaamo space in Kaapelitehdas into a combination of a showroom and an interdisciplinary art exhibition. Each collection was presented as an unique installation challenging conventional ways to present fashion.
Production: Ervin Latimer
Production Assistant: Ellen Rajala
Art Direction: Matts Bjolin, Taru Happonen
Designers and Installations: Carolina Forss, Havina Jäntti, Katariina Klimenko, Polina Krichko, Elina Laitinen, Ervin Latimer, Julia Montin, Reea Peltola, Ellen Rajala
Type Design: Arto Vaverka, Mediumextrabold
Set Design and Style: Matts Bjolin, Taru Happonen
Editorial photography: Jussi Särkilahti
Hair and Makeup: Keiku Borgström
Models: Paavo Kärki, Antonia Stenfelt
Event Photography: Joel Hautecour
The event was produced in collaboration with Helsinki Design Week, The Finnish Association of Designers Ornamo and Tokyo Ry.