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I produced the first ever 10x10 Fashion Exhibition during the Helsinki Design Week in September 2017.

We transformed the  Valssaamo space in Kaapelitehdas into a combination of a showroom and an interdisciplinary art exhibition. Each collection was presented as an unique installation challenging conventional ways to present fashion.

Exhibition Credits:

Production: Ervin Latimer

Production Assistant: Ellen Rajala

Art Direction: Matts Bjolin, Taru Happonen

Designers and Installations: Carolina Forss, Havina Jäntti, Katariina Klimenko, Polina Krichko, Elina Laitinen, Ervin Latimer, Julia Montin, Reea Peltola, Ellen Rajala

Type Design: Arto Vaverka, Mediumextrabold

Set Design and Style: Matts Bjolin, Taru Happonen

Editorial photography: Jussi Särkilahti

Hair and Makeup: Keiku Borgström

Models: Paavo Kärki, Antonia Stenfelt

Event Photography: Joel Hautecour

 

The event was produced in collaboration with Helsinki Design Week, The Finnish Association of Designers Ornamo and Tokyo Ry.